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L'Oréal had 100 women watch 'Titanic' in a movie theater to test waterproof mascara | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
JOHN YONG, DESIGN TAXI

As a cosmetic company, how would you test the resistance of your waterproof mascara?

By making your customers cry of course.

That’s exactly what beauty brand L'Oréal did in its latest campaign, titled ‘The Waterproof Experience’.

http://www.businessinsider.com/lorals-waterproof-mascara-test-2015-6
 

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